LinkedIn is the social media for business. It is full of opportunities and potential and we have only scraped the surface of the potential that it offers. So here are 10 quick tips to optimising your LinkedIn profile for both you and your business.
1. Ensure you profile is complete
This might seem like an obvious one, but ensuring that there isn’t missing information is key. Make sure your current and past roles have been completed, ensure your education is up to date, and list any memberships and professional associations that you belong to.
2. Have a professional profile photo
Professional photos are key. They should be a head shot, you need to be looking into the camera and smiling. Don’t use a happy snap from a holiday, don’t include other people and no sunglasses. If you are the owner of a business, then it can be prudent to pay for a photographer to come in and take photos of all of your employees to ensure that they have professional shots. Remember that their profile is a representation of your business!
3. Give Recommendations
At the bottom of each profile is a section for ‘recommendations’ this is an area where testimonials given by others can be listed. It can strengthen your relationships with others by providing those you have worked with a recommendation. They need to approve it before it is published. This should be a short paragraph in length and should highlight why you would recommend working with them.
4. Ask for Recommendations
Recommendations are very effective in strengthening your profile and helping you to gain the attention of clients or employers. Therefore, there is nothing wrong with requesting recommendations. Asking key clients, employers, colleagues who you have worked well with for a recommendation should become part of your routine.
5. Be Social!
LinkedIn is a social media platform, therefore you need to be ‘social’. This means actually interacting with others. Leave comments on other peoples posts, like and share content that you think others will find useful. Provide support and suggestions when people ask for ideas and help.
6. Optimise your headline
Your headline will default to your current role, but you are free to change this to whatever you want. Try adding in an area that you specialise in. You can also add in opportunities that you are looking for.
7. Ensure you have a customised URL
When you sign up to LinkedIn you will be given a URL that will point to your profile. This usually contains your name and then a whole bunch of numbers. You can edit this so that it only contains your name. This makes it look a bit more professional and is great if you want to print the URL of your profile on flyers or business cards. You can find the instructions for creating a customised URL here.
8. Have a company page
Even if you are a one man band you need to have a LinkedIn business page, not just a personal page. This increases your professional image, and credibility. Many people will now search your business page on LinkedIn prior to engaging work with you.
9. Employee Sharing
For larger organisations having a company page can ensure that your posts are seen by more people even if you don’t have many followers. This can be achieved by employee sharing. When you post on LinkedIn, let your employees know and then encourage them to share that post across their personal connections. This is a great way of having your posts seen by hundreds if not thousands of people.
10. Building talent communities
Social media recruitment is gaining momentum. In 2014 4% of jobs were recruited using social media, in 2015 this number rose to 30%. Using LinkedIn to build a brand and followers can help you tap into the passive job seeker market. People will follow your business and brand so that they already know who you are and what you stand for when a role becomes available. This means that you are attracting people who have shared values to you.